The League of Legends Coaching App

Summoner's Lift

Summoner's Lift

Give a Lift to Your

Spirit Skills Knowledge Mindset Awareness Strategy Win Rate

A League coaching app designed to give recommendations on items, spells, playstyle, strategy, objectives and more!

Project Duration

Since November 21st, 2023; roughly 3 weeks

Project Scope & Methods

Surveys, Interviews, Affinity Mapping, Personas, Wireframing, user journeys, user flows, Usability Testing, prototyping, m0ckup & UI, programming

My Responsibilities

Everything 100%. This is a solo passion project

Result/Status

Ongoing: Currently in iteration and user testing.

Background Context

After spending a night at Riot Games LA for the Worlds 2023 event, I had the pleasure of connecting with the people behind my favorite game (League) and my favorite show (Arcane), and was inspired by multiple Rioters to shoot my shot at becoming part of the dream!

I have worked relentlessly in whatever spare time I can find to learn about Riot and our values, and pursue a passion project that embodies them by putting players first!

In making this app, I wanted to help solve real problems for real players! 

Step 1 Discovery & Research

Brainstorming

Player Empathy

The very first step is to ask the following 3 fundamental questions. The questions and answers serve as a mere hypothesis to stage the right questions and research, not to directly inform design decisions. It is, after all, all about the user!

1. Who are My Users?
You cannot begin the UX process properly without first asking this question. Product is not the end, it is the means to helping a user accomplishing something in a pleasant way.
At this point, I understand my target audience as being League players (prospective, former, and current) of various experiences, skill levels, backgrounds, ages, sexes, etc.
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2. What Challenges do Players Face?
After knowing who your users are, we then need to empathize and explore what problems we are looking to solve for them.
Rather than trying to answer this question, I needed instead to come up with interview questions that would help me understand player frustrations and obstacles, as well as opportunities for a better experience.
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3. How do My Players Feel?
Sadly, it is often forgotten, but the ultimate goal of UX is not to create a product, but to elicit positive emotions from our users. We thus, need to ask the right questions to understand how they currently feel and what it would take to improve that.
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Favorite Parts about Playing League Questions:
1. What do you enjoy the most about playing League of Legends?
2. Can you describe a memorable experience you had while playing the game?
3. What aspects of the game keep you engaged and coming back for more?
4. Are there any specific champions or game modes that you find particularly enjoyable?
5. How does playing League of Legends make you feel?
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Frustrations Playing League Questions:
1. What are some of the things that frustrate you while playing League of Legends?
2. Can you give an example of a situation where you felt frustrated or annoyed?
3. Are there any specific game mechanics or features that you find confusing or difficult to understand?
4. How do you usually deal with frustration while playing the game?
5. Have you ever considered quitting the game due to frustration?
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Improvements to Playing League Questions:
1. In your opinion, what could be done to improve your overall experience while playing League of Legends?
2. Are there any specific areas of the game that you think need improvement?
3. Do you have any suggestions for making the game more beginner-friendly?
4. How important is it for you to have access to easily understandable information about game mechanics, items, and champions?
5. Would having a simplified tool to guide your matches and help your novice friends be beneficial to you?
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Solutions for Playing League Questions:
1. What would an ideal solution look like to you in terms of playing League of Legends?
2. Do you have any specific features or functionalities in mind that would enhance your gaming experience?
3. How important is it for you to have a supportive and inclusive community while playing the game?
4. Would you like to see more opportunities for coaching and improvement within the game?
5. Are there any other games or platforms that you think provide a better user experience than League of Legends?
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Interviews

Asking the Right Questions

On your left, you’ll see the interview questions I asked several different League players to get a better understanding of their goals, needs, motivations, feelings, behaviors, & opportunities while defining the problem at hand. Notes were taken on empathy maps like the one below.

Step 2 Analyze & Define

Key Insight

Problem Statement

Playing and understanding League of Legends can be challenging, especially for novices. New players may not understand game mechanics like runes, items, abilities, and champions, and need an easy and less stressful way to find and understand that info. Potential or returning players may feel lonely or intimidated by all the new info and expectations. Some players are skilled but are not good teachers or coaches, and get distracted & frustrated holding another player’s hand. Some players want a way to encourage their friends to join League so they’ll feel less alone. Some players are simply eager to improve their craft and rise through Elo hell but are confused how to go about it.

Key Insight

Potential Solutions

Reasearch

Competitor Analysis

User Analysis

Personas

Here are the persona types of players I will initially focus on, for the first phase of agile development for the app. Many users of these personas feel underrepresented in other guides and coaching apps for either their skill level, knowledge level or preferences with regards to complexity.

Top Frustration Tags:

Stressed
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Confused
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Intimidated
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Lonely
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Phase -------->

Tasks->

Detailed actions our user is likely to perform​

Mindsets->

What our user might be thinking and feeling at the moment

Pain Points->

Detailed actions the user is likely to perform. Frictions and pains encountered by users at each phase

Opportunities->

What you can propose with your product or service to solve the user needs and pains

User Analysis

User Journey Mapping

I mapped out a grid of user’s complete behaviors on their way to find guidance and support while playing League of Legends, including Tasks, Mindsets, Pain Points, & Opportunities during several phases including Awareness, Consideration, Onboarding, Engagement, Improvement, & Advocacy.

Stressed
0%
Confused
0%
Intimidated
0%
Lonely
0%

Project Goals

Project Briefing

  • 1. Provide novice players with recommended summoner spells, runes, items, skill order, strategy, and playstyle for their champion

  • 2. Take into account the enemy champion and total team composition when providing recommendations

  • 3. Make game knowledge, loneliness, intimidation, and all potential impediments less of a barrier to entry for new and low-level players

  • 4. Encourage and motivate players when they win

  • 5. Provide support and cheer players up when they fail while also providing them with opportunity to learn and improve from their mistakes

Deliverables

  • 1. Coaching and guide information for novice League of Legends players (written, video content etc.)

  • 2. User-friendly interface design with simplicity and ease

  • 3. Personalized recommendations for summoner spells, runes, items, skill order, strategy, and playstyle

  • 4. Integration with League of Legends API for real-time data

  • 5. AI personality feature for enhanced user engagement and staisfaction

Success Criteria

  • 1. Positive user feedback and high player satisfaction ratings

  • 2. Increase in new player adoption, retention and engagement

  • 3. Improvement in player performance and win rates

  • 4. Thoroughly impressed or intrigued Rioters

  • 5. Compatibility with both iOS and Android platforms and across devices

Step 3 Ideate

Discovery

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Design

Product Designer Product Manager UX Designer Future Rioter (fingers crossed)

Pleased to e-meet you! I’m Abraham, a seasoned Product Designer with a passion for user experience and putting players first. I am also deeply in love with League, Arcane, and Riot’s values.

Have a look at my projects below 🙂

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Showcase

Featured Projects

Projects

Project 1

Summoner's Lift

In spirit of putting players first and showing Riot what I’m capable of, I am creating a League of Legends coaching app all by myself from start to finish!

My Responsibilities:

UX Research
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UX Design
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UI Design
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Programming
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Project 2

Moribyan Kitchen

Moribyan Kitchen is a cooking and lifestyle influencer with millions of followers on social media! She needed a responsive website to increase touch points with her beloved fans.

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Visits /mo

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Subscribers

Acrhive

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About

My Track Record

Put your users first, and trust the process, and the numbers will follow. 

Across my career of product design/management & digital marketing consulting, I am proud to have played a significant part  in the following success metrics for my clients, my stakeholders, and of course, my end users.

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Happy Users

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Successful Applications

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Trusted Partners

What my Clients & Users Say

Ibrahim is the type of person you will be so glad you reached out to. I was hesitant at first, but now, I would recommend him to anyone I know.

Daniel Auto Mechanic

Absolutely wonderful seller that was responsive and honest. He knows a lot and can give good recommendations. It all went smooth and fast!

Halsey Rioter

This was hands-down the BEST experience I ever had doing this. Ibrahim was kind and helpful and listened to all our concerns and answered all our questions in a clear and respectful way. I will gladly be working with him again in the future.

Adam Engineer

Ibrahim was great to work with. Incredibly honest, transparent, and understanding. I had a great experience working with him and would absolutely do so again.

Michael Craftsman

Ibrahim was very professional, friendly, respectful and honest. I wish all business folk were like him. I recommend him and would definitely go back to him.

Pedro Freelancer

In the end, "people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” -Maya Angelou

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If You Enjoyed Learning About Me or Want to Know More, Let's Chat 🙂

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